‘I’ve always loved Gucci campaigns. Freida and I are from the same era so for us, the Seventies are supercool and there’s some of that glamour and disco in the Gucci campaigns. I actually find a lot of campaigns are stronger than most editorial pages in magazines. Unfortunately, it’s really hard to get good editorial these days – something that counts and pushes the boundaries, because a lot of editors are not completely free to style in the way they want to because they’re constrained by advertisers. It’s not like the old days. I remember being on a shoot and an editor took a pair of scissors to a Chanel skirt and chopped the bottom off to make it a mini. Can you imagine if someone did that nowadays and sent the skirt back and said, ‘I thought it looked better with four inches lopped off it’?! That would be the end! And that’s what made editorials more exciting than campaigns. These days, it’s just different.’